SUGU
We help hospitality teams automate work, make better decisions, and drive stronger direct revenue.
SUGU was founded by Isaac Salmeron, a hospitality and digital strategist who helped shape the strategy behind NIHI Sumba—twice named the World’s Best Hotel by Travel + Leisure and Indonesia’s only three-MICHELIN-Key hotel—and has advised luxury hotels around the world.
Inspired by the ancient Japanese art of Mizuhiki, SUGU threads collaboration and technology together, bringing top hospitality expertise to sharpen your strategy, deepen your insights, and accelerate execution—powered by AI.
WHAT IS SUGUSUGU brings the collective knowledge of hospitality digital, e-commerce, and revenue leaders into your business—and uses AI to make that expertise available on demand.
SERVICESReady to power your strategy with AI? Explore our services and book a complimentary consultation. Let’s build what’s next for your hotel.
Commercial Strategy
Digital Marketing for Hotels
Revenue AI Management
GEO, SEM and SEO
Content Creation
Proven
Start with strategies and expertise that have already delivered results.
Better
Connect people, data, and technology to make what works work harder.
New
Use AI to turn expertise into capabilities that didn’t exist before.